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The project is supported by the European Union's INTERREG VA Programme, managed by the Special EU Programmes Body (SEUPB)

Cross-border collaboration results in new market opportunities for Doherty Woodshavings Ltd.

Doherty Woodshavings Ltd based in Co Antrim, supplies animal bedding to equine, poultry and dairy sectors across Ireland. Through cross-border collaboration with an academic institute, IT Sligo, they developed a new and improved 'one of a kind' product 'Sublime Cattle Bedding', which is ready to be launched into the bedding market. Sublime will help ensure animal welfare in farming while ensuring economic stability for the farmers themselves.

With the new Sublime product launched into the market, it is anticipated that sales will continue to grow with cross-border sales increasing.

The cross-border project was made possible through the Co-Innovate programme, which is supported by the European Union’s INTERREG VA Programme, managed by the Special EU Programmes Body (SEUPB).

Co-Innovate provides funding and support for SMEs who want to undertake a cross-border collaborative research and innovation project. The company works with an academic institute to fulfil a defined need and skillset that is not available in-house and will help fund and recruit a skilled project manager for 12 months to deliver the project and achieve KPIs.

Check out the full story in the video below:

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